Fasadgruppen’s business model is based on a decentralised structure to enable a strong local presence with limited overhead costs. The business model is split into three parts: local units, geographical units and central functions.
The subsidiaries operate under their own brands and are responsible for customers, sales, production and project calculation. The companies have a significant independence to lead the business in their local markets and to build their own pipelines of projects. They also ensure that they remain profitable by continuously developing their competence in project calculations and evaluation.
Through the geographical units, or business areas, sharing of best practice and resources take place. Within each area, cross-selling opportunities and joint sales initiatives are identified where several companies can work with the same project in different disciplines. The companies may also lend personnel between each other, as well as provide scaffolding and other equipment.
The central functions comprise purchasing, business development, acquisitions, finance and support functions. By procuring contracts for materials and insurances at a central level, economies of scale can be realised that enable the subsidiaries to reduce their costs. Through group functions, the subsidiaries are also supported in areas such as financial reporting and legal issues to ensure that they can focus on the daily business.